Understanding the Global Spa Industry
Gerry Bodeker, Marc Cohen
Routledge, Aug 20, 2010 - Business & Economics - 496 pages
The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales.
Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues.
With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry.
Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
activities areas Aromatherapy Asia Asian assessment Australia award Ayurvedic bathing benchmarks brand Chapter clients companies concept consumers Corporate Social Responsibility costs create cultural day spas destination spas employees energy environment environmental example experience economy Flowforms global spa industry greywater Group Spa guests healthcare holistic hotel spa human hydrotherapy impact increase indigenous International Spa Association ISPA levels lifestyle luxury Mandara Spa Mandarin Oriental Marc Cohen marketing massage medicine ment offer onsen performance practices PriceWaterHouseCoopers profit programs recycled retail revenue risk RMIT University saunas sector Six Senses social spa business spa chain spa experience spa facility spa management spa operator spa services spa treatments spa’s SpaFinder staff standards strategies sustainability technologies Thailand therapists therapy tion traditional traditional Chinese medicine treatment rooms trends Vichy shower