Understanding the Media
Understanding the Media introduces key theoretical issues in media analysis and encourages students to use case studies to examine their own personal media use and exposure. Author Eoin Devereux applies a model of media analysis that gives equal weight to the production, content, and reception of media texts. A particular emphasis is placed on understanding the mass media in a social context, and readers are invited to engage with a variety of questions about the increasingly complex mediascape in which we live our everyday lives.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
agency approach argues audience members Big Brother blogs broadcast BSkyB chapter Chavs concept content analysis critical Desperate Housewives Devereux diasporic discourse analysis dominant ideology encoding/decoding ethnicity ethnographic everyday examine example fandom fans film focus gender Hall’s hegemonic Indymedia inequality interest Internet interviews issues London Mass Communication mass media meaning media analysis media audiences media conglomerates media content media coverage media discourse media genres media globalization media messages media organizations media ownership media production media professionals Media representations media setting media technologies media texts methodological Morrissey Morrissey’s participant observation people’s perspective political economy popular culture postmodern poverty production research programme public sphere qualitative quantitative questions radio range read EXTRACTED READING reception analysis role Routledge Royle Family Sage semiotic Simpsons society sociology specific stories structure structure and agency television Third World tion transnational Understanding the Media Viacom Warner women Zee TV
Page 15 - Two eight year old boys play their favourite multimedia adventure game on the family PC. When they discover an Internet site where the same game could be played interactively with unknown others, this occasions great excitement in the household. The boys choose their fantasy personae, and try diverse strategies to play the game, both co-operative and competitive, simultaneously 'talking' online (ie writing) to the other participants.