Understanding the Media

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SAGE, Aug 17, 2007 - Social Science - 259 pages
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Understanding the Media introduces key theoretical issues in media analysis and encourages students to use case studies to examine their own personal media use and exposure. Author Eoin Devereux applies a model of media analysis that gives equal weight to the production, content, and reception of media texts. A particular emphasis is placed on understanding the mass media in a social context, and readers are invited to engage with a variety of questions about the increasingly complex mediascape in which we live our everyday lives.
 

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Contents

1 UNDERSTANDING THE MEDIA
8
2 MEDIA GLOBALIZATION
42
CONCENTRATION AND CONGLOMERATION
87
4 MEDIA PRODUCTION AND MEDIA PROFESSIONALS
118
5 MEDIA IDEOLOGY
149
MEDIA REPRESENTATIONS IN A DIVIDED WORLD
185
7 AUDIENCES AND RECEPTION
216
GLOSSARY
245
INDEX
253
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Page 15 - Two eight year old boys play their favourite multimedia adventure game on the family PC. When they discover an Internet site where the same game could be played interactively with unknown others, this occasions great excitement in the household. The boys choose their fantasy personae, and try diverse strategies to play the game, both co-operative and competitive, simultaneously 'talking' online (ie writing) to the other participants.

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About the author (2007)

Dr. Eoin Devereux is Senior Lecturer in Sociology at University of Limerick, Ireland and is the author of Understanding The Media (Sage, 2003).

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