Unilever Case Study

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GRIN Verlag, 2013 - 40 pages
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Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Newcastle (Northumbria University), language: English, abstract: This assignment will analyse the global consumer good industry, particular the food and personal care/ household goods industry. The key players of this industry are Unilever, P & G (market leader in personal care products) as well as Nestle (market leader of the food industry)."
 

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Contents

2
The sources of Unilevers competitive advantage 9
Key strategic issues 12
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