Unilever Case Study
Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Newcastle (Northumbria University), language: English, abstract: This assignment will analyse the global consumer good industry, particular the food and personal care/ household goods industry. The key players of this industry are Unilever, P & G (market leader in personal care products) as well as Nestlé (market leader of the food industry).
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1.2.4 Technological 1.3.1 Market drivers 1.3.2 Cost drivers 1.3.3 Governmental drivers 1.3.4 Competitive drivers 2.2 Strategic directions 3.1 International structure 3.2 Control systems According to Pettinger acquisition of Slim acquisitions and divestments antidandruff shampoo Clear Barlett Barney & Hesterly Ben & Jerry’s Bestfood characterised Consequently consumer good’s industry customer needs developed countries economies of scale emerging countries emerging markets External Analysis food and personal globalisation driver framework globally in order industry and markets innovate products constantly introduced in emerging Jerry’s Johnson large number limited growth potential logic of Unilever’s macro environment Margarine markets are global Moreover multinational Nestlé nowadays organisations personal care products Pettinger 2004 product development product portfolio provided Unilever provides the company Slim Fast food sources of Unilever’s Stonehouse Stonehouse et al strategic business units subsidiary autonomy synergies Unilever acquired Unilever followed Unilever’s competitive advantage Unilever’s strategic development Unilever’s today’s structure Wit & Meyer Yip’s globalisation driver