Universal Methods of Design Expanded and Revised: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

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Rockport Publishers, Dec 3, 2019 - Design - 264 pages
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This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design.

The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. Information can be easily referenced and utilized by cross-disciplinary teams in nearly any design project.

This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design.

Universal Methods of Designdistills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture.

 

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Contents

INTRODUCTION
6
01 AB Testing
8
02 AEIOU
10
03 Affinity Diagramming
12
04 Artifact Analysis
14
05 Automated Remote Research
16
06 Backcasting
18
07 Behavioral Design
20
65 ImportanceDifficulty Matrix
136
66 Interviews
138
67 KJ Technique
140
68 Kano Analysis
142
69 Key Performance Indicators
144
70 Laddering
146
71 Literature Reviews
148
72 The Love Letter the Breakup Letter
150

08 Behavioral Mapping
22
09 Blockbusting
24
10 Bodystorming
26
11 Brainstorm Graphic Organizers
28
12 Brand Experience Workshop
30
13 BullsEye Diagramming
32
14 Business Origami
34
15 Card Sorting
36
16 Case Studies
38
17 Civic Design Policy
40
18 Cognitive Mapping
42
19 Cognitive Walkthrough
44
20 Collage
46
21 Competitive Testing
48
22 Concept Mapping
50
23 Content Analysis
52
24 Content Inventory Audit
54
25 Contextual Design
56
26 Contextual Inquiry
58
27 Creative Matrix
60
28 Creative Toolkits
62
29 Critical Incident Technique
64
30 Critiques
66
31 Crowdsourcing
68
32 Cultural Probes
70
33 Customer Experience Audit
72
34 Data Physicalization
74
35 Data Visualization
76
36 Design Charette
78
37 Design Ethnography
80
38 Design Fiction
82
39 Design Workshops
84
40 Desirability Testing
86
41 Diary Studies
88
42 Directed Storytelling
90
43 Drawing
92
44 Elito Method
94
45 Empathy Maps
96
46 Ergonomic Analysis
98
47 Evaluative Research
100
48 Evidencebased Design
102
49 Experience Prototyping
104
50 Experience Sampling Method
106
51 Experiments
108
52 Exploratory Research
110
53 Eyetracking
112
54 Flexible Modeling
114
55 FlyontheWall Observation
116
56 Focus Groups
118
57 Gap Analysis
120
58 Generative Research
122
59 Graffiti Walls
124
60 Heuristic Evaluation
126
61 Highlight Reels
128
62 Horizon Scanning
130
63 How Might We
132
64 Image Boards
134
73 Mental Model Diagrams
152
74 Metaphors
154
75 Mind Mapping
156
76 Observation
158
77 Parallel Prototyping
160
78 Participant Observation
162
79 Participatory Action Research PAR
164
80 Participatory Design
166
81 Personal Inventories
168
82 Personas
170
83 Photo Studies
172
84 Picture Cards
174
85 Prototyping
176
86 Questionnaires
178
87 Rapid Iterative Testing Evaluation
180
88 Remote Moderated Research
182
89 Research Through Design
184
90 Roleplaying
186
91 Rose Thorn Bud
188
92 Scenarios
190
93 Secondary Research
192
94 Semantic Differential
194
95 Service Blueprint
196
96 Service Design
198
97 Shadowing
200
98 Simulations
202
99 Site Search Analytics
204
100 Speed Dating
206
101 Stakeholder Maps
208
102 Stakeholder Walkthrough
210
103 Storyboards
212
104 Surveys
214
105 Swimlanes
216
106 Task Analysis
218
107 Territory Maps
220
108 Thematic Networks
222
109 Thinkaloud Protocol
224
110 Timeaware Research
226
111 Touchstone Tours
228
112 Transition Design
230
113 Tree Testing
232
114 Triading
234
115 Triangulation
236
116 Unobtrusive Measures
238
117 Usability Report
240
118 Usability Testing
242
119 User Journey Maps
244
120 Value Opportunity Analysis
246
121 ValuesBased Assessment
248
122 Web Analytics
250
123 Weighted Matrix
252
124 Wizard of Oz
254
125 Word Clouds
256
ACKNOWLEDGMENTS
258
INDEX
260
ABOUT THE AUTHORS
264
Copyright

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About the author (2019)

Bruce Hanington is a professor and head of the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. Prior to this, he was director of graduate studies, and program chair of industrial design. Bruce has dedicated his teaching and research to methods and practices for human centered design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. In addition to working with industry partners through collaborative projects and executive education, his work has been published in Design Issues, The Design Journal, and Interactions, with chapters in Affective Sciences in Human Factors and Human-Computer Interaction and The Routledge Handbook of Sustainable Design.

Bella Martin is a Lead User Experience Researcher in Atlanta, Georgia. After contributing to award-winning design projects for Microsoft Research, the U.S. Postal Service, GlaxoSmithKline, and Allstate Financial, she now invests much of her time working with organizations who are new to the methods of user-centered research, but eager to give their users a voice in the design process. Bella holds a Master of Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centered research methods.

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