Unleashing Innovation: How Whirlpool Transformed an Industry

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John Wiley & Sons, Jul 10, 2008 - Business & Economics - 272 pages
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In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.
 

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Contents

How Whirlpool Transformed an Industry Part II RATIONAL DRIVERS
45
How Whirlpool Transformed an Industry Part III EMOTIONAL DRIVERS
137
How Whirlpool Transformed an Industry Conclusion THE INNOVATION JOURNEY
211
How Whirlpool Transformed an Industry Epilogue DRAGONS BE HERE
217
How Whirlpool Transformed an Industry References
229
How Whirlpool Transformed an Industry Acknowledgments
233
How Whirlpool Transformed an Industry About the Authors
237
How Whirlpool Transformed an Industry Index
239
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About the author (2008)

Nancy Tennant Snyder is corporate vice president for leadership and strategic competencies for Whirlpool Corporation, reporting to the chairman and CEO, Jeff M. Fettig. BusinessWeek named her one of twenty-five Innovation Champions in the world.

Deborah L. Duarte is a consultant who is an expert in the areas of innovation strategy, leadership and executive development, organizational design, project leadership, virtual teaming, and executive coaching.

Snyder and Duarte have coauthored twobest-selling books: Mastering Virtual Teamsand Strategic Innovation, both from Jossey-Bass Publishers.

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