Unleashing Innovation: How Whirlpool Transformed an Industry
John Wiley & Sons, Jul 10, 2008 - Business & Economics - 272 pages
In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.
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How Whirlpool Transformed an Industry Part II RATIONAL DRIVERS
How Whirlpool Transformed an Industry Part III EMOTIONAL DRIVERS
How Whirlpool Transformed an Industry Conclusion THE INNOVATION JOURNEY
How Whirlpool Transformed an Industry Epilogue DRAGONS BE HERE
How Whirlpool Transformed an Industry References
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