Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements.
Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables.
You'll learn how to:
Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"
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Digital Signage and the Power of Content
Methodology and Process
3 Creating Content Relevance
4 Keeping the Content Flowing
5 Process For Creating Great Content
6 Specifications For Content
7 Programming the Network
8 Measuring the Effectiveness of Content