Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements.
Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables.
You'll learn how to:
Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"
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Digital Signage and the Power of Content
Methodology and Process
Point of Wait
tracking down graphics andsetting upinterviews Andofcourse the rest of my family Mom and Dad and myfour brothers for just being there througho...
communicate important information
For the past120years orso rapid advancesintechnology have transformed human communication fasterand toagreater degreethanin all the time before...