Unthinking Eurocentrism: Multiculturalism and the Media

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Psychology Press, 1994 - Social Science - 405 pages
Unthinking Eurocentrism explores issues of Eurocentrism and multiculturalism in relation to popular culture, film and the mass media. The book 'multiculturalizes' media studies by looking at Hollywood movie genres such as the western, the musical and the imperial film from multicultural perspectives, examining issues from the racial politics of casting to colonialist discourse and gender and Empire.
More than just a critique of Eurocentrism and racism, Unthinking Eurocentrism also confirms artistic, cultural and political alternatives, discussing a wide range of non-Eurocentric media including Third World films, rap video and indigenous media. Synthesising literary theory, meida theory and cultural studies to form a challenging interdisciplinary study, the authors argue that current debatess about Eurocentrism and Afrocentrism are merely surface manifestations of a deep-rooted shift: the decolonisation of global culture.
 

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Contents

INTRODUCTION
1
FROM EUROCENTRISM TO POLYCENTRISM 1
13
FORMATIONS OF COLONIALIST DISCOURSE
55
THE IMPERIAL IMAGINARY
100
TROPES OF EMPIRE
137
Mapping terra incognita
145
STEREOTYPE REALISM AND THE STRUGGLE OVER
178
The racial politics of casting
189
ETHNICITIESINRELATION
220
THE THIRD WORLDIST FILM
248
The esthetic of hunger
256
Allegories of impotence
271
Third Worldist reflexivity
279
Beyond the national
285
ESTHETICS OF RESISTANCE
292
THE POLITICS OF MULTICULTURALISM IN
338

The limits of the stereotype
198
Perspective address focalization
205
The orchestration of discourses
214
Select bibliography
363
Index
381
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