Up the Agency: The Funny Business Of Advertising

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Macmillan, Dec 15, 1994 - Business & Economics - 142 pages
Before his glorious retreat to Provence, delightfully chronicled in his best-sellers A Year in Provence and Toujours Provence, Peter Mayle made his career in advertising, beginning as a copywriter and finishing thirteen years later as a creative director ("I think I was also a vice president, " he writes "but I never had the cards printed"). Up the Agency is his caustic valentine to the culture of Madison Avenue, where the tribal customs and rituals are as wondrous to behold as the sights on any anthropological expedition. Treading fearlessly and wittily where no one without a customized BMW and matching Armani suit has gone before, Mayle dissects this odd and endlessly fascinating industry - where the speed of a new talent's ascent can be matched only by his shocking fall months later. Whether describing the perfect ad man, the frenzy and desperation of putting together a new campaign, or the treachery of the fickle product-buying public, Mayle brings his insightful eye to bear on this very funny business, which brings both pleasure and pain to millions - and millions to a few.
 

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Contents

The Perfect Advertising Man and His Private Language
1
Useful Shorthand
15
Starting an Agency
20
The Joys of Management
27
Poached Client
36
Great Moments in the Working Day
44
Pigs with Checkbooks
67
Growing Pains
76
Invasion of the Men in Suits
88
America the Bountiful
97
Tribal Customs
108
The Ultimate Trip
The Dance of the Leviathans
Copyright

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About the author (1994)

Peter Mayle spent fifteen years in the advertising business before escaping Madison Avenue in 1975 to write books. His work has been translated into seventeen languages, and he has contributed to a variety of newspapers and magazines. "A Year in Provence" won the British Book Awards' "Best Travel Book of the Year." He and his wife live in Provence.

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