Using Social Media in Libraries: Best Practices

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Charles Harmon, Michael Messina
Scarecrow Press, Feb 15, 2013 - Language Arts & Disciplines - 114 pages
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Since there’s no point in Twittering if no one acts on your tweets and there’s no point in having a Facebook page with a million “likes” if library use doesn’t increase, you’ll welcome the eight best practices presented here because they will help your library both actually do social media in a way that matters and do it well.

The successful strategies presented here range from the Vancouver Public Library’s innovative use of Twitter to the United Nations Library’s adoption of a social media policy to the Farmington, Connecticut Public Library’s fantastic work using social media to reach teens who weren’t using the library. Other libraries highlight their ventures into media including blogs, Pinterest, and social catalogs.

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2 The United Nations Library Is Seriously Social
3 Visualizing Information with Pinterest
Finding Our Way Using Social Media in Hospital Libraries
Reaching Teens through Social Media
Twitter at the Vancouver Public Library
7 Successful Blogging Strategy and Design
Implementing an Online Social Community as an Extension to Our Physical Libraries
About the Editors and Contributors

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About the author (2013)

Charles Harmon is an Executive Editor for the Rowman & Littlefield Publishing Group. His background includes work in special, public, and school libraries.

Michael Messina is a reference librarian at the State University of New York’s Maritime College. He has also worked as a researcher at The Brooklyn Academy of Music Archives. The former publisher of Applause Theatre & Cinema Books/Limelight Editions, he is a coeditor of Acts of War: Iraq and Afghanistan in Seven Plays (Northwestern University Press).