Using Web and Paper Questionnaires for Data-Based Decision Making: From Design to Interpretation of the Results

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Corwin Press, Mar 6, 2004 - Education - 194 pages
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Most books on survey research focus on research methodology and are not practical and user-friendly. Susan J Thomas' book will contain information on web-based surveys, a topic missing in most books on survey research. The book includes practitioner-focused workbook with more graphics, sample surveys, anecdotes, simple hints and reminders, checklists. Administrators are under increasing pressure to use data-based decision making, and this guide will provide them with the knowledge and tools to do so with an inexpensive and solid data-gathering tool--the survey.
 

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Contents

CHAPTER 1 LAUNCHING YOUR SURVEY PROJECT
1
CHAPTER 2 ASKING THE RIGHT QUESTIONS
29
CHAPTER 3 CREATING RESPONSE CHOICES FOR RATING SCALES
54
CHAPTER 4 PUTTING THE QUESTIONNAIRE TOGETHER
67
CHAPTER 5 IDENTIFYING AND CONTACTING RESPONDENTS
83
CHAPTER 6 PILOT TESTING THE QUESTIONNAIRE
108
COLLECTING THE DATA
119
CHAPTER 8 ANALYZING THE DATA AND MAKING DATABASED DECISIONS
131
CHAPTER 9 COMMUNICATING THE RESULTS
162
QUESTIONNAIRE FOR THE CASE STUDY
179
BIBLIOGRAPHY
185
REFERENCES
187
INDEX
189
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About the author (2004)

Susan J. Thomas is Managing Consultant with IBM Business Consulting Services, Human Capital Solutions. She works with a variety of clients and companies to provide consulting services in the areas of skills competency analysis (which includes different types of questionnaires), certification test development and skills assessment, questionnaire development (both paper-based and Web-based), and training evaluation. She also assists clients with data-based decision making by helping them design question-naires and by performing statistical analysis and data mining to help them make recommendations and create action plans. Prior to joining the IBM Corporation, she was a measurement statistician and test development specialist with the Educational Testing Service. She was also an adjunct professor at Rider University, where she taught graduate courses in research methods (including questionnaire design), testing and measurement for teachers, basic statistics, and authentic assessment. Previously, she was a faculty member at the University of Illinois, Urbana-Champaign, and Florida State University, where she taught courses in measurement, research design, and various areas of educational and developmental psychology. She has directed numerous funded research projects, has presented extensively at the annual meetings of the American Educational Research Association and the National Council for Measurement in Education, and has served as a Divisional Vice President of the American Educational Research Association. She has published several journal articles, as well as Evaluation Without Fear with coauthor Roger Kaufman, and Designing Surveys That Work!, a predecessor to the current book. She conducts workshops for teachers on topics related to assessment and has developed many training guides for these workshops. She did her undergraduate work at the University of Wisconsin–Eau Claire and received her Ph.D. from Purdue University.

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