Coca-Cola: Makers of the World's Most Successful Product

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VGM Career Horizons, Mar 1, 1996 - Business & Economics - 48 pages
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Looks at the history of the Coca-Cola Company, and the reasons behind its success. Issues discussed include finance and investment, training and research, management structure, and advertising and selling. Suggested level: secondary.

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Contents

The adventure of business
6
CocaCola and America
20
Cokes image
34
Index
48
Copyright

About the author (1996)

William Gould is a Lecturer in the Department of History at the University of Leeds.

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