Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage

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Advantage Media Group, 2007 - Business & Economics - 176 pages
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'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency.
 

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VALUE ACCELERATION: The Secrets to Building an Unbeatable Competitive Advantage

User Review  - Jane Doe - Kirkus

Seasoned manager Goozé and marketing theorist Mroz introduce an integrated process model to bring marketing into synch with sales and product development in a post-industrial business environment.The ... Read full review

Contents

ACKNOWLEDGEMENTS
9
INTRODUCTION
23
1 the foundation of value acceleration
29
2 the missing element
43
3 how to manage your company for value acceleration
57
4 could you manufacture customers?
71
5 yes you can
81
Part 3
89
8 how to discover your bottlenecks
117
9 eliminating your wasted effort
125
10 getting better every day
133
11 breakthrough thinking in sales
143
12 getting productsservices to market successfully
149
13 where are you on your value acceleration journey?
159
INDEX
165
Copyright

7 bottlenecks to increased value acceleration
99

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About the author (2007)

Mitchell Gooze is a experienced general manager with operating experience in the high technology and consumer products industries.

Ralph Mroz is a police officer in western Massachusetts, currently assigned to his county's narcotics/gang task force. He has been a student of the martial arts since 1973 and is a well-known defensive tactics and firearms writer, with more than 250 articles published in professional law enforcement and use-of-force journals.

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