Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency.
What people are saying - Write a review
VALUE ACCELERATION: The Secrets to Building an Unbeatable Competitive AdvantageUser Review - Jane Doe - Kirkus
Seasoned manager Goozé and marketing theorist Mroz introduce an integrated process model to bring marketing into synch with sales and product development in a post-industrial business environment.The ... Read full review
1 the foundation of value acceleration
2 the missing element
3 how to manage your company for value acceleration
4 could you manufacture customers?
5 yes you can
7 bottlenecks to increased value acceleration