Values-Driven Business: How to Change the World, Make Money, and Have Fun

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Berrett-Koehler Publishers, Apr 13, 2006 - Business & Economics - 192 pages
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In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them. It includes:

A self-assessment tool to determine what it will take for you to start a values-based business or transform your company into one
Hundreds of examples of business policies and practices that are both ethical and business-savvy
Checklists crammed with practical suggestions you can put to work today in your own business

Values-Driven Business outlines how virtually any business can be efficient, competitive, and successful while adhering to a “triple bottom line” of profit, people, and planet.
 

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Values-Driven Business: How to Change the World, Make Money, and Have Fun (Social Venture Network)

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Ben & Jerryƒ¯‚¿‚½s Homemade, Inc., is known as much for its saintly social consciousness as for its sinfully delicious ice cream. So you wonƒ¯‚¿‚½t be disappointed with the tasty advice ... Read full review

Contents

1 So Why Are You in Business?
1
2 Are You Ready to Take the Plunge?
17
Your Employees
31
4 Turning the Value Chain into a Values Chain
59
5 Developing a Dialogue with Your Customers
77
6 Staking Out Your Place in the Community
99
7 Leaving a Lighter Footprint on the Planet
117
8 You Really Can Try This at Home
139
Resources
143
Notes
145
Index
147
About Social Venture Network
153
About the Authors
155
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