Values Sell: Transforming Purpose Into Profit Through Creative Sales and Distribution Strategies
Berrett-Koehler Publishers, Mar 28, 2007 - Business & Economics - 163 pages
Sales and distribution are the lifeblood of any business; socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service available and get the public to buy it. But how can one compete with businesses for which the bottom line is the only measure of success? You need to get creative! In this practical and inspiring guide, Thompson and Soper draw on real -world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution strategies naturally flow. They lay out concrete steps for communicating a powerful, motivating vision for the business, and for designing sales and distribution strategies that fit the needs, interests, and habits of the target customer. "Values Sell" will help any socially conscious entrepreneur develop competitive sales and distribution strategies while staying true to his or her distinctive mission.
What people are saying - Write a review
We haven't found any reviews in the usual places.
1 Establishing a Clear and Profitable Vision
2 Defining Your Market
3 Building Strong Distribution Channels
4 Empowering Your Way to Success
5 Educating Your Partners
6 Creating Valuable Strategic Alliances
7 Celebrating Achievements
accessed April African American aligned April 21 benefits Birkenstock brand business grows challenges co-op company’s connected consultants Costco create creative customer base develop distribution channels distribution strategies distributors employees empower empowerment entrepreneurs environment environmental example farming feel French Meadow Bakery goals Goodmans grocery Hidden Beach Hidden Beach Recordings Honest Tea Hot Lips Ibid idea increase sales Indigenous Designs innovative interview by author Kim Spencer Kunmi Link TV Lynn Margot marketplace Mountain Equipment Co-op Nadine ness Nu Skin Enterprises O’Brien offer operation organic organic farming partner partnership passion percent phone interview pizza prod profits promote Putumayo World Music retailers sales and distribution sandals says sell your product Steve STRATEGY NUMBER success suppliers sustainability T.S. Designs target There’s Tom O’Brien Tom’s of Maine tomers toys Tweezerman tweezers values-driven vision Warm Spirit Wild Planet