Values Sell: Transforming Purpose Into Profit Through Creative Sales and Distribution Strategies

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Berrett-Koehler Publishers, Mar 28, 2007 - Business & Economics - 163 pages
Sales and distribution are the lifeblood of any business; socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service available and get the public to buy it. But how can one compete with businesses for which the bottom line is the only measure of success? You need to get creative! In this practical and inspiring guide, Thompson and Soper draw on real -world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution strategies naturally flow. They lay out concrete steps for communicating a powerful, motivating vision for the business, and for designing sales and distribution strategies that fit the needs, interests, and habits of the target customer. "Values Sell" will help any socially conscious entrepreneur develop competitive sales and distribution strategies while staying true to his or her distinctive mission.
 

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Contents

Preface
xi
Acknowledgments
xvii
1 Establishing a Clear and Profitable Vision
1
2 Defining Your Market
21
3 Building Strong Distribution Channels
41
4 Empowering Your Way to Success
63
5 Educating Your Partners
85
6 Creating Valuable Strategic Alliances
101
8 Do Values Really Sell?
133
Notes
139
Resources
147
Suggested Reading
151
Index
153
About Social Venture Network
159
About the Authors
161
Copyright

7 Celebrating Achievements
117

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