Variations in Reference Scale and Perception of Modal Attributes for Different Traveler Groups
New York State Department of Transportation, Planning and Research Bureau, 1973 - Choice of transportation - 38 pages
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000 STIMULI 26 Avoid waiting 32 Avoid riding 33 modal attributes adverbs attitude scales attitudinal Attribute Position AUTO AVAILABLE INC auto modes auto-available trips CATEGORICAL JUDGMENT SCALES CATEGORIES FIGURE category boundaries category widths Clean veh continuum Cost 25c currently rank high Department of Transportation difference in perceived differences among traveler different reference scales different traveler groups evaluate modal attributes Hartgen importance of modal large number Listen to radio Look at scenery mean position MODAL ATTRIBUTES CATEGORIES MODAL ATTRIBUTES INVESTIGATED modal characteristics mode choice no-auto-available PERCEPTION OF MODAL Philadelphia position of modal Protected from weather rank order respondents Ride in safest riding with strangers safest vehicle Satis satisfaction with auto satisfaction with transit shift in rank shop-purpose Table transit and auto transit system traveler's trip in shortest Trips All Trips true interval scale U.S. Department University of Maryland Variation in Attribute Weather veh weather while waiting