Vernacular Voices: The Rhetoric of Publics and Public Spheres

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Univ of South Carolina Press, 1999 - Language Arts & Disciplines - 335 pages
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An introduction to a conceptual framework for understanding how rhetoric affects public opinion. It maintains that the interaction between everyday and official discourse discloses how members of a complex society discover and clarify their shared interests and shape each other's opinions.
 

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Contents

Introduction Forgotten Publics
1
The Public Voice of Vernacular Rhetoric
13
Discourse Rhetorical Discourse and the Public
37
Civic Conversation and the Reticulate Public Sphere
57
Reading Public Opinion from Vernacular Rhetoric
82
Narrative Cultural Memory and the Appropriation
111
The Meese
161
Opinion Polls
189
TABLES
242
Defining America
253
Forgotten Publics in a Land of Strangers
262
Theory and Method
268
Methodological Considerations
275
Chronology of Hostage Developments
283
Chronology of the 1980 Campaign
289
Bibliography
311

Living in Roosevelts
232
Public Opinion on the Third Term
240

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About the author (1999)

Gerard A. Hauser, professor of communication and College Professor of Distinction, University of Colorado at Boulder

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