Viktor Schreckengost and 20th-century Design
His name may be unfamiliar to many, but it is estimated that every adult alive in the United States today has handled objects designed by Viktor Schreckengost -- from dinnerware and lawn furniture to toys, bicycles, and pedal cars.Born in Sebring, Ohio, and educated in Vienna, by the mid-1930s, Schreckengost had begun to pursue his interest in industrial design. For American Limoges, he created the first modern mass-produced American dinnerware, called Americana. Along with engineer Ray Spiller, Schreckengost designed the first cab-overengine truck for Cleveland's White Motor Company. By the end of the decade, he had designed the first Mercury Bicycle for Murray. After World War II, Schreckengost created products for Sears, General Electric, Salem China Company, and Harris Printing, among many others. Approximately 100 million of his bicycles were manufactured by Murray.
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