Virtual Worlds: Rewiring Your Emotional Future

Front Cover
Lulu.com, 2007 - Business & Economics - 112 pages
0 Reviews
"Virtual Worlds: Rewiring Your Emotional Future is a preview of coming attractions which only guides the imagination on the rails provided by a reality which is not so virtual anymore.' - Taran Rampersad www.knowprose.comVirtual Worlds are becoming an embedded part of our culture and the implications for every aspect of society are unimaginable. This 122-page easy-to-read book discusses the potential that Virtual Worlds have to dramatically alter the emotional code of the human race, and also reviews the opportunities for individuals, corporations, advertising and media companies to build personal and corporate marketing campaigns in Virtual Worlds. This first reader generated book not only will open the eyes of readers to this completely new world but, in itself, will become an immersive experience for readers that could keep them involved, engaged and emotionally connected to a virtual world community experience for years ahead.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Other editions - View all

About the author (2007)

Jack Myers is editor and publisher of Jack Myers Media Business Report and MediaVillage.com, the online community for intelligent TV fans. He was identified as one of the "1,000 Most Creative Individuals in the U.S," is the recipient of the George Foster Peabody award for journalism, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award. Previously, Myers was a sales executive at CBS-TV and a consultant to more than 100 media companies, agencies and advertisers. Since 1984, his annual surveys of advertising executives on media sales organization performance have been the industry standards. The Myers Emotional Connections Studies Defining the Engagement and Attentiveness of Audiences to the Media They Watch, Read and Use, launched in 1999, have emerged as state-of-the art standards for measuring audiences' emotional connections with TV programs, websites and publications. He is a Board Member of the Newhouse School of Communications at Syracuse University, serves on the Dean's Advisory Board for the Steinhardt School at New York University, a member of the Academy of Television Arts & Sciences, and serves on the boards of several charitable organizations.

Jerry Weinstein attended the Bronx HS of Science, which nurtured a life-long interest in the twining of the arts & sciences. A Harvard alum, he has matriculated in non-degree programs at MIT's Sloan School of Management and Harvard's Kennedy School of Government. After graduating from the Radcliffe Publishing Course and receiving his MFA, he managed The MIT Press' Bradford Books, a founding imprint in cognitive science, where he published two of the Web's first online books, Moths to the Flame and Noam Chomsky: A Life of Dissent, and later consulted for Wesleyan University Press. Weinstein wrote the Gay & Lesbian Alliance Against Defamation's (GLAAD) bi-weekly newsletter, worked at Urban Box Office; and served as Senior Producer for LiveAdvice, which later became Yahoo!Answers. He has worked on a season of Dream Job, ESPN's foray into reality television, and is an instructor for BarnesandNoble.com, where he has worked with authors including Augusten Burroughs, Michael Crichton, and Margaret Atwood. Weinstein contributes a weekly column to the Jack Myers Media Business Report, is the ghostwriter of Handheld Usability (Wiley) and has written several chapters in The Real Time Enterprise. Currently he is working on a feature screenplay about the largest extortion ring in U.S. history. Weinstein notes wryly that Forster's observation, "live in fragments no longer," failed to anticipate peer to peer networks, where fragments are the key to swift and sure distribution.

Bibliographic information