Vision Aids in America: A Social History of Eyewear and Sight Correction Since 1900

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McFarland, Jan 10, 2014 - Social Science - 218 pages
This text examines the eyewear industry in America from 1900 to 2008, a period which mirrors an increased demand for eyewear. Eyeglasses, sunglasses and contacts are discussed. Topics covered include the marketing and selling of eyewear with particular attention paid to advertising strategies and the internal structures of the industry and its regulations, which have sometimes helped and sometimes hurt consumers. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement.
 

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Contents

Preface
1
Introduction
3
1 The Years Prior to 1900
7
2 Medical Advice Lore and Oddities
20
3 Children and the Needy
33
4 Fashion and Style
40
5 Marketing
52
6 Women
66
8 Statistics
87
9 Optometry Laws
92
10 PriceFixing Scams Retailing
107
11 Contact Lenses
134
12 Sunglasses
158
Chapter Notes
189
Bibliography
199
Index
207

7 Image Psychology Experiments
75

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About the author (2014)

Cultural historian Kerry Segrave is the author of dozens of books on such diverse topics as drive-in theaters, ticket-scalping, lie detectors, jukeboxes, smoking and shoplifting. He lives in British Columbia.

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