Visual Communication Design: An Introduction to Design Concepts in Everyday ExperienceWhere do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world. |
Contents
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3 Getting attention | 34 |
4 Orienting for use and interpretation | 92 |
5 Interacting interpreting and experiencing | 134 |
Other editions - View all
Visual Communication Design: An Introduction to Design Concepts in Everyday ... Meredith J. Davis,Jamer Hunt No preview available - 2017 |
Visual Communication Design: An Introduction to Design Concepts in Everyday ... Meredith Davis,Jamer Hunt No preview available - 2017 |
Common terms and phrases
abstract action advertising April Greiman Art Chantry artists associated attention audience behavior Betty Crocker brand changes characteristics CMYK cognitive color communication design complex composition Concept maps concepts connotations contrast create cultural experiences describe diagram direction edge environment example FedEx Figure figure-ground film focus frame graphic identity grid hierarchy icons illustrate images important interaction interpretation Jan Tschichold layout legible letterforms logo Matthew Carter meaning memory metaphor movement Museum narrative objects organization orient Otto Neurath particular Paula Scher perception photographs physical poster printed qualities readers reading pattern reference role schema screen sequence shape signage signs smartphone social space spatial specific SPIN Magazine story strategy structure style symbols task tells things twentieth century typeface typically typographic elements typography understand users viewers visual field Walker Art Center wayfinding words x-height