Visuals for Information: Research and Practice

Front Cover
Educational Technology, 1989 - Communication - 315 pages
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Contents

Symbols
178
Computer pictures
180
Picture archives
183
Picture databases
186
Picture dimensions
191
Characteristics of visual languages
200
LINGUISTIC COMBINATIONS
202
Lexivisual representations
204

Electronic Publishing
24
Video
25
Teletext
26
Videotex
27
Cable TV
29
Databases
30
Mediateques
31
THE INFORMATION SOCIETY
33
From writers to readers
34
Consequences of electronic publishing
35
Changes in media consumption
39
The introduction of new media
40
Producers viewpoints
41
Originators viewpoints
43
Visual Displays
45
Color Description Systems
47
The message on the screen
50
Numeric Data
53
Visuals
55
REFERENCES
58
PERCEPTION LEARNING AND MEMORY
61
Vision
63
Eye movements
64
Movement and change
69
LISTENING AND LOOKING
70
Choice of information
72
The brain
75
Picture perception
78
Assignments
79
Approaches to picture perception
89
Message design
92
A cognitive model
93
LEARNING AND MEMORY
97
Learning
98
Memory
101
Inner images
107
Development
108
Illusions
113
REFERENCES
117
LITERACY
127
VERBAL LANGUAGES
132
Written language
135
A printed message
137
Characteristics of verbal languages
140
VISUAL LANGUAGES
141
Functions
142
Levels of meaning
146
Structure
153
Ratings of variables
155
Properties
157
Picture readability
162
Picture Quality
165
Measuring picture properties
167
After publication
171
Classifications of visuals
174
Interplay of text and pictures
205
Cartography
206
Audiovisual representations
210
Speech and body language
211
Speech and stills
212
Recorded representations
213
REFERENCES
218
DESIGNING VISUALS FOR INFORMATION
223
Structure
224
Realism
225
Degree of detail
226
Factual content
227
Time
228
Events
230
Motion
231
Sound
232
Credibility
233
Viewer completion
234
EXECUTION
235
Graphical elements
239
Type of visual
243
Light
244
Inner orientation functions
245
Shape
246
Size
247
Size of visual
248
Size and depth
250
Color preferences
251
Cognitive use of color
252
Color psychology
253
Composition
254
Centres of interest
255
Balance
256
Depth
257
Depth of field
258
Technical quality
259
Mixing and zoom
260
The picture in context
262
Copyright
263
Terms of delivery
264
Ethical rules
265
Interplay of words and visuals
266
Text
268
Legends
270
Image framing
273
Layout
274
FORMAT
277
Image morphology
278
Analogue and digital coding
284
Perception of pixels
285
Image format categories
286
REFERENCES
288
SUBJECT INDEX
311
Copyright

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