íViva la Historieta!: Mexican Comics, NAFTA, and the Politics of Globalization

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Univ. Press of Mississippi, 2009 - History - 234 pages
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íViva la historieta! critically examines the participation of Mexican comic books in the continuing debate over the character and consequences of globalization in Mexico. The focus of the book is on graphic narratives produced by and for Mexicans in the period following the 1994 implementation of the North American Free Trade Agreement (NAFTA), an economic accord that institutionalized the free-market vision of relationships among the United States, Mexico, and Canada.

Eight chapters cover a broad range of contemporary Mexican comics, including works of propaganda, romance and adventure, graphic novels, a corporate "brand" series, didactic single-issue books, and a superhero parody series. Each chapter offers an examination of the ways in which specific comics or comic book series represent Mexico's national identity, the U.S.'s influence, and globalization's effects on technology and economics since the passage of NAFTA.

Through careful attention to how recent Mexican comics portray a changing nation, author Bruce Campbell reveals a contentious range of perspectives on the problems and promises of globalization. At the same time, Campbell argues that the contrasting views of globalization that circulate widely in Mexican historietas reflect a still unsettled relationship between Mexico and its superpower neighbor.

 

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Contents

GRAPHIC POLITICS
22
LOST IN THE RLUE EYES OF THE NORTH
47
NEOLIRERALS ALSO
70
EMPIRE AT WORK
92
MEMORIES OF UNDERDEVELOPMENT
118
CAPITALISMS HERO
142
EL BULBO VS THE MACHINE
187
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About the author (2009)

Bruce Campbell is associate professor of Hispanic studies at St. John's University/College of St. Benedict. He is the author of Mexican Murals in Times of Crisis.

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