Voting: A Study of Opinion Formation in a Presidential Campaign
Voting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant, Voting is one of the most frequently cited books in the field of voting behavior.
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American analysis associated attitudes August bloc voting campaign candidate Catholics cent Chart class issues cleavage co-workers correlated cross-pressures deal Demo Democratic party Democratic vote Dewey disagreement discuss politics economic effect election day electorate Elmira Erie County ethnic example favor friends homogeneous ical image of Truman important individual influence interviews Italian-Americans Jews June Question labor unions leadership less major mass media minority Negroes occupation October opinion leaders opinion leadership opposition organizations panel partisans party workers perceived PERCENTAGE REPUBLICAN perception planning to vote political activity political discussion political interest political issues political parties political preferences position price control problems Protestants psychological public housing relations Remington Rand REPUBLICAN OF TWO-PARTY Republican party Republicans and Democrats respondents sample score social groups socioeconomic status strata Taft-Hartley Act Taft-Hartley Law talk politics tion Total tradition trend TWO-PARTY VOTE vote intention voters voting changes Wallace