Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
A media and advertising CEO explains how his world shapes ours
The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day.
David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.
What people are saying - Write a review
Watch this, listen up, click here: inside the 300 billion dollar business behind the media you constantly consumeUser Review - Not Available - Book Verdict
Billed as a "user's manual for understanding the media around you," authors Verklin and Kanner (1949-2006) deliver a largely stale barrage of data-laced anecdotes outlining the techniques that ... Read full review
You Watched 33 Hours of TV Last Week Didnt You?
What Revelations Revealed and Narnia Conﬁrmed
Why Advertisers Have Stopped Laughing at Sitcoms
The Weirdness of Sweeps A C Nielsen and the Upfront
Why Newspapers Hate Craig and His Infamous List
Why Outdoor Companies Pray for Trafﬁc Jams
Why the Super Bowl Is Still Super
PART TWO AWHOLE NEW BALL GAME 8 Why Google Has Upset the Apple Cart
Why Oprah Gave Away Pontiacs
Why Your TV May Think Youre Gay
How Aubuchon Bested the Hardware Goliaths
Why Honda Hates the Internet and Those Who Haunt It
Why Grown Men Visit Legoland
Why You Cant Find a Cell Phone Just for Talking
Registry Youre Still Besieged by Telemarketers