We-Think: Mass innovation, not mass production

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Profile Books, Dec 9, 2010 - Business & Economics - 423 pages
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Society is no longer based on mass consumption but on mass participation. New forms of collaboration - such as Wikipedia and YouTube - are paving the way for an age in which people want to be players, rather than mere spectators, in the production process. In the 1980s, Charles Leadbeater's prescient book, In Search of Work, anticipated the growth of flexible employment. Now We-think explains how the rise of mass collaboration will affect us and the world in which we live.

 

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Contents

You are what you share
1
The roots of WeThink
27
How WeThink works and not
61
The WeThink business
88
How far will WeThink spread?
129
For better or worse?
168
As we may think
222
Think With
240
Background research
259
Index
277
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About the author (2010)

Charles Leadbeater is one the world's leading authorities on innovation and creativity in organisations. He has advised companies, cities and governments around the world, from the BBC and RSC to Vodafone and Microsoft, has won the prestigious David Watt prize for journalism and in 2005 was ranked by Accenture as one of the top management thinkers in the world. His previous books include Living on Thin Air and Up the Down Escalator. Time magazine highlighted his work in its 2006 review of ideas that could shape the coming decade.

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