We, Me, Them & it: The Power of Words in Business
This book is about recognizing that words are living beings. Because we are human we know that we should care about living beings. Most of the time we do not. We let them starve through neglect. We step over them when we see them on the street trying to attract our attention. We pull the curtains so we don't have to look at them. We even lock the doors on them if we feel they threaten us.
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We The trouble with words
Me Something inside
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Air Products Andy Cooper Anglia Railways Anthony Burgess audience Bagel Barrington Stoke believe better brand audit Cable & Wireless clear clients Cold Lazarus communicate corporate identity course create customer service Dave David Ogilvy Dennis Potter emotion English example express feel Frank give going guidelines Harvill Press idea images individual Interbrand Interbrand Newell InterCity Javier Marias Jessie keep on keep language listen lives look Lumino Mark Griffiths Marks & Spencer meaning Nanny Branch never Newell and Sorrell organisation Oxfam Oxford perhaps Persephone phrase poem poetry programme published rail travel Raymond Carver readers recognise relationship remember Royal Mail seems sell sense sentences simply Sometimes speak stories storytelling talk tell there's things thought tone of voice train trouble with words understand Waterstone's writing written style written word