Weasel Words: The Art of Saying what You Don't Mean

Front Cover
Harper & Row, 1978 - Advertising - 208 pages
Surveys intentionally misleading words and how they are used in radio, TV, advertising, the press and politics, and how they affect the process of language change.

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Contents

The World of Weasel Words
1
Weasel Word Transmission Channels
7
Radio and TVMerits
13
Copyright

20 other sections not shown

Common terms and phrases

Bibliographic information