Web Analytics: An Hour a Day

John Wiley & Sons, 30 jul. 2007 - 480 pagina's
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.


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Web Analytics 101

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Here is a great book if you want to know what all the bells and whistles of what makes a website work from a technical and marketing perspective. The higher the conversion rate the more money you ... Volledige review lezen

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requested for the ann arbor district library 7/31/07 Volledige review lezen

Geselecteerde pagina's


An Hour a Day Foreword
An Hour a Day Introduction
An Hour a Day Chapter 1 Web AnalyticsPresent and Future
An Hour a Day Chapter 2 Data CollectionImportance and Options
An Hour a Day Chapter 3 Overview of Qualitative Analysis
An Hour a Day Chapter 4 Critical Components of a Successful Web Analytics Strategy?
An Hour a Day Chapter 5 Web Analytics Fundamentals
An Hour a Day Chapter 6 Month 1 Diving Deep into Core Web Analytics Concepts
An Hour a Day Chapter 9 Month 4 Measuring Email and Multichannel Marketing
An Hour a Day Chapter 10 Month 5 Website Experimentation and TestingShifting the Power to Customers and Achieving Significant Outcomes
An Hour a Day Chapter 11 Month 6 Three Secrets Behind Making Web Analytics Actionable
An Hour a Day Chapter 12 Month 7 Competitive Intelligence and Web 20 Analytics
An Hour a Day Chapter 13 Month 8 and Beyond Shattering the Myths of Web Analytics
An Hour a Day Chapter 14 Advanced Analytics ConceptsTurbocharge Your Web Analytics
An Hour a Day Chapter 15 Creating a DataDriven CulturePractical Steps and Best Practices
An Hour a Day Index

An Hour a Day Chapter 7 Month 2 JumpStart
An Hour a Day Chapter 8 Month 3 Search AnalyticsInternal Search SEO and PPC

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Over de auteur (2007)

Avinash Kaushik is the author of the highly rated web analytics blog Occam's Razor (www.kaushik.net/avinash). He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert.
Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.

Bibliografische gegevens