Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

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AMACOM Div American Mgmt Assn, 2013 - Business & Economics - 284 pages
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With the rise of social networks, “Twitterized” attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to:

 

Use psychological tactics that compel Web surfers to buy

• Create effective, highly-targeted Facebook ads

• Test copy to maximize response

• Write online marketing video scripts that sell

• Craft compelling copy for interactive advertising banners

• Produce high-converting video sales letters

• And more

Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into “perpetual money machines,” streamline key messages down to irresistible “cyber bites”…and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful—and sales generating—punch.

 

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Practical Advice Easy to Apply

User Review  - aspirationalmarketer - Overstock.com

This is an easy to read how to book with very practical advice on how to improve web copy. While we all probably know some or all of whats included its great to have a reminder and all of the examples to bring the process to life. Read full review

Contents

THE DYNAMICS OF WEB SELLING
1
2 A SIMPLE BLUEPRINT FOR WRITING KILLER WEB COPY
23
3 CRAFTING YOUR COPY
44
THE INTERNETS KILLER APPLICATION
88
5 USING PSYCHOLOGY TO MOTIVATE PROSPECTS TO BECOME PURCHASERS
125
6 THE ART OF CHANGING YOUR PROSPECTS MINDS
149
7 INCREASING SALES THROUGH THE USE OF INVOLVEMENT DEVICES
171
ITS WHAT YOU DO AFTER PEOPLE VISIT YOUR WEBSITE THAT COUNTS
184
9 WEB COPYWRITING IN THE AGE OF WEB 30 AND BEYOND
211
TYING IT ALL TOGETHER
253
11 THE LUCRATIVE BUSINESS OF WEB COPYWRITING
263
Index
275
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About the author (2013)

MARIA VELOSO is director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and CEO of Think-Outside-the-Book Publishing. She has generated millions of dollars in online sales for a diverse stable of clients as well as her own online enterprises through her unique model of direct-response Web copywriting.

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