Web Design and Marketing Solutions for Business Websites

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Apress, Nov 25, 2007 - Computers - 400 pages
The Internet encompasses all types of websites, from social media monoliths to individual blogs, from Justin Timberlake fan sites to Fortune 500 businesses. Everyone has a voice, and the medium has become the ultimate level playing field for those seeking to interact with the world through an always-on, instantly available, nearly ubiquitous venue. Fewer benefit more than businesses. In this sense, the term business is encompassing; we’re talking about mom-and-pop stores, global giants, local nonprofits, churches, and more— anyone who seeks to create a conversation with customers, clients, patrons, members, and prospects. Web Design and Marketing Solutions for Business Websites was written to help make those websites better. Since the lifeblood of business is fostering customer relationships, it is imperative that a w- site serve that purpose unequivocally. From the very first contact with a prospect, to guiding them through the conversion funnel, to sustaining them with ample support material, to maintaining contact through proactive communication—all of this is designed to attract c- tomers and keep them satisfied for the duration of the relationship with your company. This book covers the many facets of building a site that serves customers and maintains a positive marketing light on the company. First, the basics: content, accessibility, and archit- ture. Next, the guts of the website: the homepage, the About section, products and services, support, and the blog. After that, enhancing the website: testimonials, legal material, and strong contingency design. Finally, promoting the website: search engine optimization, c- tomer newsletters, and advertising.

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Figure 134 Google Analytics offers detailed website analysis for free
Outbound marketing can be huge for a companys general marketing

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Page 2 - I use an arrow like this: *. This is a very, very long section of code that should be written all on * the same line without a break.
Page 2 - Layout conventions To keep this book as clear and easy to follow as possible, the following text conventions are used throughout. Important words or concepts are normally highlighted on the first appearance in bold type. Code is presented in fixed-width font. New or changed code is normally presented in bold fixed-width font.

About the author (2007)

Kevin Potts has been working on the web for almost 10 years, having started his career designing his first employer's website with Netscape and Notepad. He has spent the bulk of his design career working in-house as both a graphic designer and internal web developer. Coupled with years of freelance and agency work, Kevin has created dozens of websites for businesses of all sizes in an array of industries.

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