Webs of Innovation: The Networked Economy Demands New Ways to Innovate

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FT.com, 2001 - Business & Economics - 245 pages
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"Dinosaurs learn how to innovate. The real meat is in Loudons' exploration of the methods being used to catch the next wave of innovation." Sunday Times, Book of the Week As companies co-operate, partner and acquire their way into new markets, networked innovation is set to transform traditional research and development. Find out the best way to take your business into the new creative game through Webs of Innovation . Webs of Innovation begins with a simple question. Why is it that so many well known, well resourced businesses are having problems with innovation? The answer lies in the limitations of linear innovation. In mature markets linear innovation may be the right model, but for the new opportunities in immature markets you have to stay ahead offast customers. This is a world that demands fast and flexible innovation through networked innovation.The challenge for companies today is getting a structured and formalized innovation system that works, that people in the organization know of and that creates value for the company.Webs of Innovationwill help your organization set up structures, investments and incentives for innovation to take your business beyond its previous capabilities.

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About the author (2001)

Alexander Loudon was one of the early employees at the London based headquarters of First Tuesday, the global entrepreneurial network, during the time that it grew to 250,000 members in over 120 cities. Alexander has also worked in Silicon Valley for Ericsson and as an independent consultant in Amsterdam and London for customers such as Twinning and iGabriel. At this moment Alexander lives in London and combines consulting work with writing about the Internet evolution. His writings have been published in the Netherlands, Israel and Romania. He has been quoted over the years in well-known magazines such as the Red Herring and Management Team. Alexander studied business at the University of Groningen, UCLA and Stanford. He is a guest lecturer at the European School of Management in Oxford and a member of the Knowledge Land Foundation Think Tank.

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