Website Evaluations for eBusiness Model Design
Seminar paper from the year 2002 in the subject Business economics - General, grade: 80%, Swinburne University of Technology, Melbourne (-), course: EBusiness, 13 entries in the bibliography, language: English, abstract: Even though the three websites evaluated within this report meet the basic costumer expectation of being visible on the net, they seem to miss the motivation to reconstruct their value chain and build an eBusiness design that could be used as a tool to invent new products from costumer wants. The reverse value chain business model that empowers costumers and encourages interactive communication is therefore not yet fully implemented. 1. Introduction This report is initiated to discover how much I can learn about eBusiness design by evaluating the business model embedded in three business web sides of my own choice. In order to reflect on the value proposition, the competitive advantage, and the profit performance of three different web sides for later comparison, I found it necessary to analyse three sides that are targeting the same or similar costumer. Each of the three businesses has a different approach to design its eBusiness model and thus offers a variety in how to apply the reverse value chain. Within the following pages, I will evaluate each approach based on my perception of the findings in the three selected web sides: http://www.wrigley.com/ http://www.stimorol.com/ http://colesonline.com.au/
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&RPSHWLWLYH DGYDQWDJH &RVWXPHU &ULWHULD 5HYHUVH accessed Æ unprofessional impression approach Bliemel Broken links Graphic business model Cadbury Schweppes call centre Chat room chewing gum Coles Myer Ltd Coles Online Yes Coles Supermarket ColesOnline competitive advantage Contact details Email control the number cookies costumer desire costumer input costumer wants costumer-driven pull criteria Download DVLV RI FKRLFH eBusiness design eBusiness Model Design eCommerce evaluate find out contact FKRLFH The reason gum online H XVLQHVV http://colesonline.com.au http://www.mcil.co.uk/7-content.htm http://www.mcil.co.uk/z-first-impression.htm http://www.stimorol.com http://www.waller.co.uk/usability.htm interesting Æ Internal links Broken Kalakota left side links Æ links Broken links links External links links Graphic links LJXUH Microsoft toolbar Navigational links External online order online shopping Pearson Education product Homepage product-driven push rare companies Reliability of side Return to homepage reverse the value reverse value chain Robinson scrolling shopping experience side Æ side Yes Yes SSHQGL three websites web side Wrigley’s XVLQHVV SHUIRUPDQFH Yes Not given