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2ANALYSIS OF STATISTICAL CALCULATIONS
3REMEDIES PROPOSED TO REGULATE THE EFFECTS
WHY WELFARE ECONOMICS MISLEADS POLICY
4 other sections not shown
adver Advertising and Market advertising intensity alternative American Enterprise Institute amount analysis assets average Ayanian barrier to entry benefit calculated capital chapter Comanor and Wilson competition concentration ratios consumer surplus critics of advertising cyclamates deadweight loss demand elasticity drugs econometric economic economies of scale effect efficiency elasticity of demand estimate excessive advertising exist factor rents favorable firm's forty-one industries gains government regulation heavy advertising high advertising-to-sales ratios higher costs higher prices hypothesis income increase individuals inefficiency larger firms less lower prices marginal cost Market Power maximization monopolistic monopoly power monopoly profits monopoly transfer natural monopolies oligopolies output percent potential price discrimination price-cost margins problem profit rates reason reduce relationship rivals scale in advertising smaller firms social costs studies suboptimal capacity sumer Table tion welfare economics welfare loss