What Makes Business Rock: Building the World's Largest Global Networks

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John Wiley & Sons, Apr 12, 2011 - Business & Economics - 272 pages
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Global business lessons from Bill Roedy, the man who built the world's largest entertainment network

What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked.

It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro.

  • An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms
  • Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland
  • A business book masquerading as the memoir of one of the most important people in the music industry

Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world.

 

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Contents

Chapter One Born in the U S A
1
Chapter Two Survivor
37
Chapter Three Money for Nothing
67
Chapter Four Mo Money Mo Problems
97
Chapter Five Get the Party Started
129
Chapter Six We Will Rock YouWe Are the Champions
163
Chapter Seven How to Save a Life
203
Chapter Eight Where Do We Go from Here?
233
Chapter Nine The Beginning Is the End Is the Beginning
257
Acknowledgments
265
Index
271
Copyright

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About the author (2011)

Bill Roedy was chairman and chief executive of MTV Networks International. In this role, he ran all of MTV Networks' global multimedia operations for the brands MTV: including Music Television, Nickelodeon, VH-1, VIVA, TMF: The Music Factory, Game One, Comedy Central, and Paramount Comedy. He also has received numerous honors for his corporate and personal contributions to a range of humanitarian causes.

David Fisher has worked on seventeen New York Times bestsellers, including his most recent book, No One Would Listen with whistleblower Harry Markopolos (Wiley).

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