What No One Ever Tells You about Starting Your Own Business: Real Life Start-up Advice from 101 Successful Entrepreneurs

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Dearborn Trade Publishing, 1999 - Business & Economics - 221 pages
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What No One Ever Tells You About Starting Your Own Bussiness addresses small businesses common and uncommon miscues with advice and insight from entrepreneurs who have made the mistakes, but survived. It's like having a personal entrepreneurial coach and mentor, pointing out roadblocks and pitfalls before you fall in!

More than 100 seasoned entrepreneurs interviewed for this book share their insights and mistakes, including such lessons as:
-- Everything costs more than anticipated.
-- Attractive leases may have hidden pitfalls.
-- To do it all, get the right kind of help.
-- One of the worst mistakes is not enough marketing.

 

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User Review - Flag as inappropriate

The Mary Usry in this book is a fraud and a fake. She ripped off people in the Sedona/Cottonwood area by charging them thousands of dollars under the premise of "grant writing". She "was" someone who posed as my best friend and I, in good faith, trusted her. Don't trust her!!

LibraryThing Review

User Review  - markdeo - LibraryThing

Great foundation for new business owners. The advice provides really good insight. Beneficial to save you from common mistakes in business. Read full review

Selected pages

Contents

LOOK BEFORE YOU LEAP
1
IT ALL STARTS WITH A DREAM
2
MAKE A PLAN
3
SUDDENLY YOURE NOBODY
6
START WITH WHAT YOU KNOW
7
SELFTAUGHT
9
DONT BUY BLINDLY
11
WORK FOR FREE
13
MANAGEMENT ISSUES
105
COUNT THE HOT DOGS
106
ITS A BUSINESS ACT LIKE IT
107
BREAK THROUGH BARRIERS
109
MAKE YOUR YARDSTICK
111
FORMAL INSTRUCTION
113
THROUGH OTHERS EYES
115
ASK DONT THINK
117

KNOW THE RULES
14
DEVIL IN THE DETAILS
16
FILL ME IN FULLY
18
OVERCOME IGNORANCE WITH DESIRE
20
KNOW YOURSELF
21
HOBBIES ARENT BUSINESSES
23
SET YOUR SITES
25
SO LITTLE TIME
27
HARDER THAN HARD
28
PLAN FOR FAILURE
30
GET OFF THE DIME
32
EARLY DECISIONS
37
THE SUPPORTS ARE GONE
38
THE VALUE OF FIRST
39
PAY ATTENTION TO YOU
41
RIGHT FORM
43
YOU DONT HAVE TO HAVE ALL THE ANSWERS
45
MARGIN OF SUCCESS
47
KNOW YOUR STRENGTHS
48
DONT TAKE IT PERSONALLY
50
THE VALUE OF A CALM CENTER
52
BAD VIBES
53
STRIKE A BALANCE
55
INVESTMENTS THAT DIFFERENTIATE
57
THE RIGHT STUFF
59
ONE SIZE DOESNT FIT ALL
61
CHANGE TRANSFORMS
63
SEIZE GROWTH OPPORTUNITIES
65
AFTER ALL THIS WHAT?
67
THE MONEY CHASE
71
LEARN TO READ
72
EVERYTHING COSTS MORE THAN YOU THINK
74
NICKEL AND DIME TO DEATH
76
BIRD IN THE HAND
78
LIVE WITHIN YOUR MEANS
80
CASH IS KING
81
COUNT THE BEANS
83
PART I KNOW YOUR PRICE
85
PART II THE VALUABLE INTANGIBLE
87
THE SEARCH IS ENDLESS
89
EQUITY NOT DEBT
91
INVESTIGATE BEFORE YOU BORROW
92
A PIECE OF THE ACTION
94
DONT GIVE AWAY YOUR BABY
96
WHATS WRONG WITH A MILLIONDOLLAR CONTRACT?
98
DIGGING OUT OF EARLY HOLES
100
SPEED KILLS
101
NO INSTANT SUCCESSES
119
BIG GAME HUNTING
121
CUSTOMER NIGHTMARES
122
WHOS NEXT?
124
THE VIRTUAL CORPORATION
126
SCARCITY OF SUPPLIES
128
GET THE GOODS ON THE SHELVES
129
COPE WITH GROWTH
131
THE DOWNSIDE OF FRANCHISING
133
WHO IS BEST?
135
HELPING HANDS
139
DELEGATE TO GROW
140
YA GOTTA ASK
141
THE GAME OF SEEK AND KEEP
143
HIRE THE BEST
145
YOU CANT ASK THAT
146
COMPLEMENT YOURSELF
148
WINWIN PAY STRUCTURES
150
ITS POLICY
152
GET A SECOND OPINION
154
SIDE ONE GET A PARTNER
156
FLIP SIDE FORGET A PARTNER
158
TURN PRO
160
TAKE CARE OF THE CHILD
161
LINK WITH OTHERS
163
FIND YOUR PIONEERS
165
BUILD WITH BOARDS
167
MARKETING
171
THE MYTH OF THE BETTER MOUSE TRAP
172
MARKETING NEEDS A PLAN TOO
173
MARKETING IS AN INVESTMENT
175
THE WORLD IS NOT YOUR MARKET
177
THE VALUE OF DIVERSITY
179
THE RIGHT BALANCE OF TIME WELL SPENT
180
CHECK YOUR FAVORITE
182
THE INFORMAL PIPELINE
184
HOMEMADE MARKETING
186
CUSTOMERS BY MAIL
188
THE RIGHT NETWORK
189
YOU HAVE TEN SECONDS
191
SIGN OF YOUR TIMES
193
SPEAK UP
194
NETTING CUSTOMERS
196
THE WRITE WAY
198
INTERNET RESOURCE GUIDE
203
INDEX
213
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About the author (1999)

Norman is on the advisory committee for the Entrepreneurship Certificate Extended Education program at Cal State Fullerton and a member of the Orange County SBDC advisory committee.

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