What No One Ever Tells You about Marketing Your Own Business: Real-Life Advice from 101 Successful Entrepreneurs

Front Cover
Dearborn Trade Pub., 2004 - Business & Economics - 238 pages
0 Reviews
Blueprints to follow, techniques to apply, and invaluable knowledge from business owners who have prospered without a full-time marketing staff or high-end campaigns.

Marketing issues are among the top concerns of business owners and managers. Yet most small businesses lack the expertise, time, and/or money to develop elaborate marketing campaigns.

The most workable solutions come from other business owners who have successfully met the marketing challenge in the real world, says award-winning journalist Jan Norman. For the first time ever, she has compiled the marketing experiences, techniques, and strategiesof 101 entrepreneurs into an easy-to-follow guide. Rather than ivory-tower theoreticians or myopic specialists, "What No One Ever Tells You about Marketing Your Own Business" highlights true, detailed marketing experiences of real-life business owners, advising readers how to:

* Take care of business before marketing starts.

* Create business cards, packaging, and signage that attract attention.

* Make maximum use of public relations and advertising expenditures.

* Customize the marketing effort to suit the company's personality.

* Time product releases for maximum impact.

* Win business at trade shows even without a booth.

* Equip employees to be the company's best marketers.

Each of the book's ten sections ends with a checklist, quiz, or sample to help readers apply what the example stories have covered. An appendix of resources and materials for additional help also is included.

What people are saying - Write a review

We haven't found any reviews in the usual places.

About the author (2004)

Norman is on the advisory committee for the Entrepreneurship Certificate Extended Education program at Cal State Fullerton and a member of the Orange County SBDC advisory committee.

Bibliographic information