What Will They Franchise Next?: The Story of Jim's Group

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Jim's Group, 2003 - Business enterprises - 177 pages
The story behind the world's largest lawnmowing franchise Jim's Mowers which takes issue with much of the conventional wisdom in business thinking such as the central role of marketing, the need for secrecy, and the focus on price. Instead, apart from being an inspiring, good story the book stresses honesty and good faith.

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absolutely brilliant. so generous. i loved it.


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