What Will They Franchise Next?: The Story of Jim's Group
The story behind the world's largest lawnmowing franchise Jim's Mowers which takes issue with much of the conventional wisdom in business thinking such as the central role of marketing, the need for secrecy, and the focus on price. Instead, apart from being an inspiring, good story the book stresses honesty and good faith.
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Adelaide advertising Andrew Mackintosh asked Australia began better Brisbane calls cent charge cleaning complaints contract cost customer service David Mitchell deal didn’t division dog wash dollars effective excellent experience failed felt franchise fees franchise sales franchise system Franchisor rights gardening gave give happy Heathmont huge idea income guarantee interest Jim’s Mowing knew later lawn mowing lead fee leaflets less logo look major manager McDonald’s Melbourne months mower mowing business mowing contractor mowing Franchisees mowing lawns mowing rounds needed never normal offered operators organised Peter phone number picked problem property settlement prospects Queensland Ray Kroc reason Region regular clients selling signed someone South Australia South Wales spend staff started suburbs successful Franchisee Sunshine Coast talk Tasmania territory rights things told took trailers wanted week Western Australia Zealand