What Would Google Do?

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Collins Business, 2009 - 257 páginas
A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century, " including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are your best friends and your best customers are your partners; Do what you do best and link to the rest; Get out of the way; Make mistakes well; and more. He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and, yes, book publishing--showing ultimately what the world would look like if Google ran it. The result will change the way readers ask questions and solve problems.--From publisher description.

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LibraryThing Review

Reseña de usuario  - travelster - LibraryThing

Three chapters into it and so far it's excellent. Great business ideas and the author is well on top of what's going on in business and social media. Leer reseña completa

LibraryThing Review

Reseña de usuario  - dickmanikowski - LibraryThing

While Jarvis' insights were interesting, they weren't interesting enough to get me to finish the book. I think the problem for me was that the book was targeted more at the business community than at ... Leer reseña completa

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