What is Graphic Design For?

Front Cover
RotoVision SA, 2006 - Art - 256 pages
"In the 21st century, graphic designers throughout the world are facing tough but exciting challenges: new technologies, new ways for clients to interact with customers, and an audience that is increasingly literate when it comes to design, global influences, and cultures. This book starts by exploring the issues that shape design today : sustainability, ethics, technology, theory, and developments in other fields that impact globally on local cultures. [This book] breaks the discipline down into its elements. The book examines traditional practices such as typography, signage, advertising, and book design, as well as more recent developments including VJing, games design, software design, and interactive design. There is no single ideal for how a designer should be: a designer can practice along or be part of a large group ; a designer can also write, edit, curate, take photographs, design typefaces, and be an entrepreneur. This book concludes with a showcase of the work of cutting-edge designers from many parts of the world."--P. [4] of cover.

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What is graphic design for? 84 Anatomy
local tendencies in graphic design 86 Experimental typography
Crossdisciplinary design 90 Movie titles and collaboration 92 Visualizing music

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About the author (2006)

\Alice Twemlow writes, curates exhibitions, and lectures about matters relating to design, visual culture and their histories. She was program director at AIGA and of the 2004 GraficEurope conference. She lives in New York.

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