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ment of Duquesne University School of Business Ad of Pittsburgh
The Fight for Truth in Advertising
APPENDIX Comparative Price Questionnaire and Tabulation of Responses
1953 Pittsburgh study abuse of comparative adver advertised reductions advertised saving Akron appliances attend an advertised average reduction believe comparative price Better Business Bureau Cease and Desist chain store chandise cities claimed reductions claimed savings claimed value clearance comparative price advertising comparative price based comparative price claims COMPARATIVE PRICE REDUCTIONS comparative price statements comparison consumer customers discount houses eliminate exaggerated or fictitious Federal Trade Commission fictitious comparative prices FIGHT FOR TRUTH follows FORMER PRICE fur advertising Guide for Retail inclined to attend LARGE RETAIL OUTLETS List prices Lowest Prices Manager manufacturer or wholesaler mark-up MARKDOWNS ments merchandise lines merchants misleading offered Pittsburgh Better Business Pittsburgh stores poll price concession Price In Pittsburgh promotion public acceptance public confidence reductions over 30 regular mark-on regular price Retail Advertising retail price selling price shopper shorter mark-on sold special purchase superlative survey tion tising tive prices TRUTH IN ADVERTISING vertising Vice President