What's a Saatchi and how Come We Have Two of Them?

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Publishers Group West, 2002 - Business & Economics - 406 pages
How small and mid-sized independent advertising agencies can develop the right tools for survival. What's a Saatchi...and How Come We Have Two of Them? is a rare, true inside look at how one small advertising agency battles adversity and is able to survive by wit, talent and luck. Each point is visually illustrated with international award-winning work, offering fresh thinking and ideas combined with unique advertising. This is the story of how one smaller ad agency, not in a major market, has discovered unique ways to not only stay alive, but as a result, has developed a reputation for a creative product that has been recognized world-wide.

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About the author (2002)

Thomas Jordan is President and Chief Creative Officer of Milwaukee Advertising Agency Hoffman York.

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