What's the big idea?: how to win with outrageous ideas (that sell!)

Front Cover
Plume, Jan 1, 1993 - Business & Economics - 288 pages
Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.

From inside the book

What people are saying - Write a review

WHAT'S THE BIG IDEA?: How to Win With Outrageous Ideas (That Sell!)

User Review  - Kirkus

Famous adman Lois (George, Be Careful, 1972, also coauthored with Pitts), currently head honcho of the Lois/GGK agency, hawks his wares with all the insistence of a rock star bawling, ``I want my MTV ... Read full review


A Thoughtful Definition of Our Subject
Dont Take the Big Idea for Granted
The Pricking of Positioning

21 other sections not shown

Other editions - View all

Common terms and phrases

About the author (1993)

George Lois, a native New Yorker, joined Doyle Dane Bernbach as an art director in 1958 and started his first agency in 1960. He is the recipient of an AIGA Gold Medal, among other honours, and the author of two books on advertising. He continues to consult for major corporations.

Bibliographic information