When Core Values are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies

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FT Press, 2012 - Business & Economics - 252 pages

What do legendary leaders from Disney, GE, GM, Johnson & Johnson, Boeing, eBay, Microsoft, Time Warner, LensCrafters, Chiquita, Walmart, Pepsi, and Saatchi+Saatchi have in common? They all learned the critical importance of core values as managers at Procter & Gamble. Many of these leaders have remained members of the P&G Alumni Network and now you can share in their powerful lessons learned with The P&G Alumni Network's When Core Values Are Strategic. This practical resource for emerging leaders offers no-nonsense insights into why values really are so important, and identifies practical ways to propagate, strengthen, and act on them. Bringing together contributions from influential P&G alumni worldwide, it offers a legacy to future leaders across organizations of every type and size. Discover why core values are timely, universal, and the secret to long term success and learn how top executives were shaped at P&G to make historic change in energy, aviation, technology, government, transportation, entertainment, healthcare, consumer packaged goods, and other industries. Find out how to build a learning culture that increases shareholder value, see why values and marketing initiatives are inseparable, and much more.

Procter & Gamble and P&G are trade names of The Procter & Gamble Company and are used pursuant to an agreement with The Procter & Gamble Company. P&G Alumni Network is an independent organization apart from The Procter & Gamble Company.


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About the author (2012)

Rick Tocquign y is a nationally known author, radio/podcast talk show host, and CEO of Artbeat of America, publisher of the Life Lessons book series, The Transformed Traveler, and Gracefully Yours greeting cards. He serves as the Chair of the P&G Alumni Network Publishing and Speakers Bureau. His Life Lessons network has been instrumental in changing the pattern of communication within companies and communities. Rick and his wife Carla live in Lafayette, Colorado. Their two daughters, Heather and Jennifer, are both in the entertainment industry and residing in Southern California. Learn more at www.artbeatofamerica.com or email lifelessonsradio@gmail.com.

Andy Butcher is an award-winning journalist and author. A former newspaper reporter and media director for an international non-profit, he currently edits a national trade publication.

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