When Stereotypes Collide: Race/ethnicity, Gender, and Videostyle in Congressional Campaigns

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Peter Lang, 2005 - Political Science - 150 pages
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Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.
 

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Contents

CHAPTER
7
Typical Politicians and Typical Woman Politicians
13
CHAPTER THREE
14
CHAPTER FOUR
28
Appeals and Contents of Ads by Candidate RaceEthnicity 3 5
35
CHAPTER FIVE
40
chapter
79
1
82
CHAPTER SEVEN
88
1
91
1
100
CHAPTER NINE
105
Appendix
111
Notes
133
Works Cited
139
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About the author (2005)

The Authors: Ann Gordon is Assistant Professor of Political Science at Ohio University. She received her Ph.D. in political science from the University of Southern California. In addition to numerous publications in the area of political communication, she is co-editor of Anticipating Madam President, author of Playing Politics: An Active Learning Approach to American National Government, the recipient of the Goldsmith Research Award at Harvard University, and was honored by the Carrie Chapman Catt Center for Women and Politics at Iowa State University.
Jerry L. Miller is Associate Professor of Communication Studies at Ohio University. In addition to numerous publications in the areas of political communication and argumentation, he has been honored for teaching by the Speech Communication Association of Ohio, the Ohio Forensics Association, and the Carrie Chapman Catt Center for Women and Politics at Iowa State University.

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