When a brand gets wings. Red Bull's secret of marketing success
Essay from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Southampton (University of Southampton - Centre for Language Study), course: Intermediate English for Business, 10 entries in the bibliography, language: English, abstract: The high energy drink Red Bull has been profitably sold since 1987. The company’s figures confirm its success around the world. Red Bull’s secret is an extraordinary marketing consisting mainly of the organisation of fun sport events to create a cool image and make teenagers loyal costumers. With this unique concept the enterprise will go on governing the growing energy drink branch.
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100 countries accessed adolescents adults Adventure advertising alcohol annual April assumption Austrian authentic available online Background basic beverage bigger billion Euros branch brand Bull Website 2004 Bull’s Market Business success buying cartoons Central challenge clever Commercial company’s concept of Red concerning Conclusion consumers cool corporation Definition effect energy drink entertain especially Europe evaluating everything expert extraordinary extremely figures of success fun and danger functional future Gobé growth Hein idea identify Image creation implies innovating Introduction lemonade maintain success marketing concept marketing sector marketing strategy Mateschitz Meanwhile mixture of fun Moreover Nimmervoll official outstanding percent Percher profits promotions Red Bull Website Red Bull’s figures reports risky Rodgers rumours secret Seiser sell Sherrington sold special target group sponsored sport events story successful company successfully tactic taste teenagers loyal costumers Thesis statement traditional unique Walker wings winning young