When Cultures Collide: Managing Successfully Across Cultures

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Nicholas Brealey, 2000 - Business & Economics - 462 pages
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The premise of this work is that the successful managers of the 21st century will be the culturally sensitive ones. It also argues that competitive advantage can be gained from having strategies to deal with the cultural differences encountered in any international business setting.

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Contents

Preface to the New Edition
1
Getting to Grips with Cultural Diversity
7
Different Languages Different Worlds
8
Copyright

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About the author (2000)

Richard D. Lewis is chairman of Richard Lewis Communications, an international institute of crosscultural and language training.

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