When Stereotypes Collide: Race/ethnicity, Gender, and Videostyle in Congressional Campaigns
Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.
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Stereotypes and Candidate Evaluation
Typical Politicians and Typical Woman Politicians
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African American appears assessment attack advertisement Bill Clements black and white black candidates Black White camera candidate's Capito Caucasian challengers chapter Chris Chocola Circle the best Congressional District content analysis Content Audio Content credibility Democrat election emphasize ethnicity experiment fades feeling thermometer female Gary Hofmeister gender stereotypes graphic Herrnson Humphreys image changes important incumbent issues index J. C. Watts Jill Long Thompson Julia Carson Kaid Latino Linda Garcia Linda James Linda Sanchez live video Loretta Sanchez male candidates ment minority candidates negative attack negative videostyle nonverbal communication Odom Oklahoma opponent opposition-focused party percent political advertisements politician press coverage production techniques race race/ethnicity and gender recording units Republican Sarah Chocola screen Shelley Moore Capito shot spots subjects superimposed taxes tion traits U.S. Congress Verbal Content Video Content Audio videostyle visual voted voters whereas woman women and minority women candidates