Which ad pulled best?

Front Cover
NTC Business Books, 1986 - Business & Economics - 148 pages
It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts--and learning to write and design better ads in the process.

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Delores BoydWright for their contribution
What to Do to Get Attention Create Desire and Get Action
Sets of Consumer Advertisements Tested by Gallup

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