Which ad pulled best?

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NTC Business Books, 1986 - Business & Economics - 148 pages
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It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts--and learning to write and design better ads in the process.

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Contents

Delores BoydWright for their contribution
1
What to Do to Get Attention Create Desire and Get Action
11
Sets of Consumer Advertisements Tested by Gallup
40
Copyright

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