Which ad pulled best?
It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts--and learning to write and design better ads in the process.
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What to Do to Get Attention Create Desire and Get Action
Sets of Consumer Advertisements Tested by Gallup
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adver ANALYSIS NAME CLASS art director attention Better Homes brand brand personality campaign Chivas Regal color ColorTrak commercials CONSUMER Background copy testing system Cosmopolitan coupon create creative designed DISPERSALLOY Doyle Dane Bernbach entertainment example execution fan clutch four-color advertisements Gallup & Robinson higher Gallup Homes & Gardens humor idea inquiries interest KitchenAid look magazine mail order advertisers McGard ments Merrill Lynch Motorcraft NAME CLASS DATE newsfronts Newsweek obtained the higher offer Ogilvy & Mather one-page performance person persuasion print advertising Problems/Principles Demonstrated prod Product or Service Publication(s Pythium readership Readex response Richard Karp Robinson scores Rosser Reeves Roy Grace sample scores among women Sony specific Sports Illustrated STUDENT ANALYSIS NAME Subdue sumer talk technique there's things think obtained tion tisements tising tive vertising Wish-Bone women readers Young & Rubicam